Our brand
Our vision? To be the new standard for how people shop and pay. Our delightfully disruptive brand helps us get there.
Our brand personality
CURIOUSLY BOLD
The Klarna spirit. Our special something. Curiously Bold is the distinctive mood that colors our verbal and visual universe.
Hej.
Klarna here.
Like pink cake for breakfast,
uplifting the everyday, every day.
Because being different pays.
We are Curiously Bold.
OUR CREATIVE PRINCIPLES
How do we express our Curiously Bold personality? These three principles are our creative character traits.
Offbeat optimists
We make magic from the mundane. Putting a surprising twist on the ordinary—often in our own slightly Swedish way. Making everyday money moments better and nicer all round.
0Strikingly relevant
We’re rebels with a cause. Daring to disrupt, but always with purpose–to improve shopping and paying for everyone. We’re switched on and ahead of the curve, with a smorgasbord of smart ideas.
0Straight up
Less. It’s more. (Us Swedes do love minimalism.) We cut through the noise, because clarity matters when it comes to money. We’re human and to the point. Simple.
0
0
0
0