Typography

What’s our type? Bold yet balanced. Klarna’s signature typography gives our message character.

Our Typefaces

We use two typefaces in our brand communications. Klarna Title is our headline typeface, packed with offbeat energy, while Klarna Text is our workhorse, which comes in various weights.

Klarna Title
AaBbCc123


Klarna Text
ABCabc123

Bold Medium Regular


Typographic mix
and hierarchy

How we mix our typefaces is an important part of our visual identity.
Headline copy is used loud and proud, with body copy acting in a supporting role.


HEADLINES: KLARNA TITLE

Our headlines
are big and bold

Typeface: Klarna Title, in sentence case.
Leading: 80 to 95% (up to 100% for diacritics)
Tracking: 0 to -1%


SUPPORTING AND BODY COPY: KLARNA TEXT

We use this
style to support.

Klarna Text is designed to be used at all sizes, but as you can see, it works especially
well in smaller sizes. It’s a highly versatile, functional and robust typeface that’s a breeze
to read on both digital devices and in print.

Typeface: Klarna Text (Medium or Regular)
Leading: 140 to 150%

Tracking: 0 to -3%

TYPESETTING

Tracking and leading

These are our guidelines for tracking and leading.

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TYPOGRAPHIC MIX IN USE

Here’s a range of examples that show how to use and mix together our brand typefaces effectively.

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Typographic alignment and layout

For clarity and impact, we align typography in three different ways depending on what we’re communicating, and the effect we want to create.

LEFT ALIGNED

Left alignment is a classic, clear way to present text, especially longer copy.

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Centered

Center alignment is a more striking approach for shorter, simpler lines of text.

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OFFSET

Offset is an option for when we want to be our most playful and energetic. It works well in type-only executions. 

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Use of color

Our typography can be in any of our three primary palette colors. This gives us a good range of possible combinations against different background hues.

Klarna Pink

Choose a background color that provides the best contrast and readability with the text.

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Black

Choose a background color that provides the best contrast and readability with the text.

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Off White

Choose a background color that provides the best contrast and readability with the text.

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Mix

Choose a background color that provides the best contrast and readability with the text.

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Misuse

For the purposes of consistency and legibility across our brand, there are certain settings that should be avoided when we are setting type.

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    Don’t use Klarna Title in body copy or longer text.

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    Don’t make letter spacing too tight.

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    Don’t make letter spacing too loose.

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    Don’t add other fonts.

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    Don’t use all caps as a headline.

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    Never right-align texts.