Trademarks
Three’s a charm. Klarna’s trio of trademarks puts a Curiously Bold stamp on our brand world.
0Badge
For instant brand recognition.
0Wordmark
Our simple, stylish brand signature.
0Icon
Signed with a K.
Badge
Our eye-catching badge—which consists of our wordmark on a Klarna Pink background—is used from checkout to our marketing materials, for a unified experience.
0Clear space
The minimum clear space for the badge is defined by the height of our wordmark, as seen here.
0Minimum size
We have various minimum sizes for different formats. Please try to stick to these values where possible.
0Badge in use
Our hero brand element makes sure that Klarna always stands out, closely connected with the purchase moment.
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Wordmark
We use our distinctive wordmark logo in a consistent way across our channels.
0Clear space
The minimum clear space should be the equivalent of the wordmark’s full height, as shown here.
0Color options
The wordmark is available only in our core palette of Klarna Pink, Black or Off White, and no other combination of colors.
0Minimum size
We have various minimum sizes for different formats. Please try to stick to these values where possible.
0Wordmark in use
Our straightforward wordmark logo creates a high touch brand signature.
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Icon
Limited space? Too many trademarks? Feel free to use the icon, but avoid using it as a standalone in external comms— it only provides a light touch.
0Clear space
The minimum clear space should always be set to 50% of the icon’s full height, as shown in this example.
0Color
The icon is only available in our core palette of Klarna Pink, Black or Off White, and no other combination of colors.
0Avatars and app icons
The icon is only available in our core palette of Klarna Pink, Black or Off White, and no other combination of colors.
0Icon in use
Our most compact option is used as an app icon, avatar and watermark.
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Partnerships
Klarna works with many brilliant brands. Our badge and wordmark can be used to help showcase these partnerships.
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PAY WITH KLARNA
Horizontal lockups
Best suited to wider layouts.
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Vertical lockups
Best suited to narrow layouts.
0DUAL LOGO: BADGE
Horizontal lockups
Best suited to wider layouts.
0Vertical lockups
Best suited to narrow layouts.
0DUAL LOGO: WORDMARK
Horizontal
Best suited to wider layouts.
0Vertical
Best suited to narrow layouts.
0Misuse
For consistency and legibility, our trademarks shouldn’t be altered in any way.
0Don’t alter the colors of our trademarks.
0Don’t stretch, squeeze or rotate our trademarks.
0Don’t outline our trademarks.
0Don’t add effects or shadows to our trademarks.
0Don’t alter or create new lockups.
0Don’t color partnership trademarks.